| 摘要: |
| 通过分析土楼纪念品销售效果不佳的原因，提出走客家土楼题材工业设计创意产品的开发的路子，以产品设计为主，融合土楼文化，以其实用性和独特韵味来吸引顾客购买的方案。进而选取福建客家土楼的独特形态构成及生活方式进行研究，分析其基本特征，提取其文化特色，开发设计了系列工业设计创意产品，旨在充分发挥海峡西岸经济区的自然和文化资源优势，在创造价值的同时把福建独特的文化传播到各地。 |
| 关键词: 地域文化 客家土楼 旅游纪念品 |
| DOI： |
| 分类号:TB472 |
| 基金项目:福建省教育厅人文社会科学研究重点项目（JA11032S）；福州大学社科研究重点选题项目（10SKQ03）；福建省社科规划项目（2010B2025） |
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| Study on the Product Development and Design of Fujian Hakka Earth Building Culture |
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LIU Xiao-hong
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Fuzhou University，Xiamen 361024，China
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| Abstract: |
| Through analyzing why the sales of Hakka earth building souvenir were so poor, it proposed the scheme of combining culture with design to develop Hakaka earth building products, which will attract customers because practicality and unique charm. And then through the study on typical form of Hakka earth building and Hakka′s life-style, it analyzed the basic features and cultural flavor. Based on that, the creativity industrial product being designed and developed, which can not only bring into full play the natural and cultural resources advantages of economic zone on the west coast of the strait, but propagate unique Fujian culture while creates values as well. |
| Key words: regional culture Hakka earth building tourism souvenir |
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