| 摘要: |
| 分析了文化符号学领域“标出性”概念的含义，论述了“标出性”对于广告设计具有的重要意义，进而分析了“标出性”对于突出产品的符号价值及拓展产品的知名度所具有的独特作用。提出了“标出性”在广告设计中的运用具有很强的分寸度和适用范围，要在不同类型的设计中具体分析；以及在具体的广告设计类型中需要不同的“标出性”强度等。 |
| 关键词: 标出性 符号价值 广告设计 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
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| Effects of Semiotic "Markedness" in Advertisement Design |
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WANG Jin-xiu
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Leshan Normal University，Leshan 614004，China
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| Abstract: |
| It analyzed the conception of "markedness" in semiotics, discussed its important meanings, including giving prominence to the semiotic value and rising public awareness. The "markedness" should be analyzed concretely of each type and conducted with a decided sense of propriety because its scope of application, and varied impact strength is required in different types of advertising designs. |
| Key words: markedness semiotic value advertising design |
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