图形开眼法在广告设计中的运用

郑国喜

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图形开眼法在广告设计中的运用
郑国喜
河南科技学院，新乡453003

摘要:

以文学中的画龙点睛之笔为启示，分析了图形开眼方法及图形开眼原则，论述了在广告设计中如何从图形的影像、图形的叠加关系、图形的放置方式、图形的切割变化、图形的逻辑关系等方面进行变化，使图形成为整个广告设计的画龙点睛之笔。在此基础上，提出了应根据广告主题灵活运用图形开眼法来增加广告的趣味性与联想空间，为广告设计的图形处理方法提供参考和借鉴。

关键词: 广告图形开眼法

DOI：

分类号:J524.3

基金项目:

Application of Graphics Opening the Eyes Method in Advertising Design

ZHENG Guo-xi

Henan Institute of Science and Technology，Xinxiang 453003，China

Abstract:

Taking finishing touch in the literature as enlightenment, it analyzed opening the eyes method of graphical and principles of graphics, discussed how to change from images of graphics, overlay relationship of graphics, placement of graphics, cutting changes of graphics, the logic relation of the graphics in advertising. Graphics become finishing touch of the entire advertising. On this basis, it proposed advertising theme should be based on flexible use of graphical opening the eyes method to Increase the interest and imagination of advertising, it provided reference and learn for graphics design of advertising.

Key words: advertising graphics opening the eyes method