黄鹤楼品牌个性化卷烟包装形态的造型设计

孙明海; 于琳

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黄鹤楼品牌个性化卷烟包装形态的造型设计
孙明海, 于琳
湖北工业大学，武汉430068

摘要:

通过对黄鹤楼卷烟品牌的个性化包装造型的分析，总结出个性化烟包形态造型的设计法则，并阐述了个性化烟包设计对于消费者产生的心理效应，以此着手设计个性化烟包以达到吸引消费者，促进销售，并为品牌带来广阔市场的设计目的。

关键词: 黄鹤楼品牌卷烟包装个性化造型形式美法则心理效应

DOI：

分类号:J524.2

基金项目:

Modeling Design of Packaging form of Huanghelou Personalized Cigarette

SUN Ming-hai, YU Lin

Hubei University of Technology，Wuhan 430068，China

Abstract:

Through the analysis of the personalized packaging modeling of Huanghelou cigaretted, it summed up the design rules of personalized cigarette packaging, expounded the psychological effects of personalized cigarette packaging design for consumers, in order to design personalized cigarette packaging to attract consumers, promote the sale and bring the vast market for the brand.

Key words: huanghelou cigarette packaging personalized modeling form beauty principle psychological effects