| 摘要: |
| 分析了生态产品包装设计在当代历史环境下的发展基础与必要性，并针对产品包装设计行业所存在的过度包装现象，论述了培育包装设计生态性发展的文化土壤问题，进而分析了产品包装艺术设计，在此基础上进行生态性发展的可行性。提出了在社会资源紧缺的今天，包装设计的可持续生态发展对策与思考，强调包装设计功能与审美的统一，环保概念与设计理念的统一，即提倡一种生态自然可循环利用的包装艺术设计发展观。 |
| 关键词: 包装艺术 包装设计 生态发展 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| On Ecological Development of Packaging Art Design |
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YANG Ding-qiang, HE Ming
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Chongqing University，Chongqing 401331，China
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| Abstract: |
| It analyzed the development basis and necessity of design of ecological product packaging under the current historical circumstances. Faced by the excessive packaging in packaging design industry, it illustrated the cultural background of the ecological development of packaging design and further analyzed the feasibility of packing art design on such basis. It proposed the countermeasures and thoughts on the sustainable development of packaging design in the deficiency of social resources and laid significance on the unification between packaging design functions and aesthetic appreciation, and the unification of the concept of environmental protection and the concept of design. The view of development advocated a type of ecological and natural packaging art design that can be repeatedly used. |
| Key words: packaging art packaging design ecological development |
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