| 摘要: |
| 分析了服装终端包装在服装视觉营销中的意义，提出它对强化服装品牌形象、使服装视觉营销全程化、完整化、细节化有着重要的作用。总结了中国服装终端包装存在的包装形式单一、同质化现象严重、缺乏环保观念等问题，对国外服装包装的趣味化、环保化、实用化、一体化等创新设计趋势进行了总结和分析，提出中国服装包装设计应向包装形式创新设计和环保、实用化方向发展。 |
| 关键词: 服装 包装 创新设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| On the Creative Design on Clothing End-Packaging |
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CHAI Li-fang
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Guangdong University of Technology，Guangzhou 510090，China
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| Abstract: |
| It analyzed the meaning of clothing end-packaging to visual marketing, suggested that it played an important role in strengthening the clothing brand image impression and making the clothing visional marketing more complete and specific. It also discussed the problems in Chinese clothing end-packaging, such as the packaging were too simple,homogenized, and environmental polluted, summarized the creative trend on clothing packaging in foreign country including the fancy design, eco-design, practical design and organic whole design. Finally it suggested the direction of Chinese clothing packaging design toward style innovation, eco-design and functional design. |
| Key words: clothing packaging creative design |
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