苹果标志对商业标志发展的影响

陈晨; 张页; 谢琳琪

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苹果标志对商业标志发展的影响
陈晨, 张页, 谢琳琪
上海出版印刷高等专科学校，上海200090

摘要:

从苹果标志的演变谈起，分析了苹果标志对现代商业标志发展的影响。论述了商业标志关于价值体现、关注细节、绿色理念、超越梦想等的特质。在此基础上，提出了随着国际化商业标志被越来越多人所熟知，为了使越来越多的中国制造的产品具有国际竞争力，必须强化设计意识，设计出高品质的商业标志，以促进商家的商业理念的实现与品牌形象的提升。

关键词: 商业标志发展设计影响

DOI：

分类号:J524.4

基金项目:

Impact of the Apple Logo on the Development of Business Logo

CHEN Chen, ZHANG Ye, XIE Lin-qi

Shanghai Publishing and Printing College，Shanghai 200090，China

Abstract:

Talking about the evolution from the Apple logo, it analyzed the Apple logo on the logo of modern business development. It discussed the value reflected on business logo, attention to detail, green ideas, beyond the dreams of other characteristics. On this basis, it made a logo with the international business which more and more people are familiar with, in order to make more and more Chinese-made products with international competitiveness, we must strengthen the design-conscious, high quality design of commercial signs to promote the concept of business to achieve business and brand image enhancement.

Key words: business logo development design influence