| 摘要: |
| 从视觉识别理论的角度出发， 分析了服装品牌终端视觉识别设计的特性， 提出了视觉识别设计在服装品牌形象建设中的应用， 主要包括品牌终端装饰物设计、 人台展具的形象设计和橱窗形象设计这3个类型。并在此基础上， 结合相关案例， 进一步对这三大类型的设计运用进行分析探讨， 其研究成果可为服装企业塑造高质量的终端品牌形象提供参考。 |
| 关键词: 视觉识别设计 服装终端 品牌形象 符号 |
| DOI： |
| 分类号:TS941.2 |
| 基金项目: |
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| The Application of Visual Identification Design on Clothing Brand Terminal Image |
|
TANG Jie
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Guilin University of Electronic Technology， Guilin 541004， China
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| Abstract: |
| From the theories of visual recognition, it analyzed the characteristic of clothing brand terminal identity, and proposed that clothing brand terminal identity system design mainly including three types of brand terminal decoration design, display window decoration design and the image of models. And on this basis, combined with the related cases,the application of various identity are further discussed, the research results of which can provide the reference to build outstanding clothing brand terminal visual image. |
| Key words: visual identification design clothing terminal brand effect symbol |
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