高校文化纪念品设计开发研究

胡 康; 马 菲; 曾 力

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高校文化纪念品设计开发研究
胡康¹, 马菲², 曾力¹
1.武汉科技大学，武汉 430065;2.武汉交通职业学院，武汉 430065

摘要:

分析了水墨元素的概念、特点及民族性，指出水墨的魅力在于它与西方绘画保持距离和相对独立性。论述了水墨元素在海报设计中的运用，进而分析了它图形与色彩的构成美、虚实相生的意境美、古今结合的意趣美。在此基础上，提出了运用水墨元素完善当代海报设计的民族性的方法：直接运用水墨元素、对水墨图形的再设计、突破传统的水墨画形式、对水墨画的拓展等。

关键词: 水墨传统文化海报设计民族性

DOI：

分类号:J524.3

基金项目:

Inheritance of National Charm of Modern Poster Design Making Use of the Ink Elements

HU Kang¹, MA Fei², ZENG Li¹

1.Wuhan University of Science and Technology，Wuhan 430065，China;2.Wuhan Technical College of Communications， Wuhan 430065， China

Abstract:

It analyzed the concept, characteristics of ink elements and nationality, pointed out Chinese painting and Western painting charm lying in its distance and relative independence. Discusses the ink elements in poster design application, then analyzed its graphics and color formation, the false and true beauty of artistic conception, and combined with the charm of beauty. On this foundation, put forward to apply ink elements in improving the contemporary poster design nationality method: direct use of ink elements, on the ink graphic design, break through the traditional painting form, on the ink and wash painting development.

Key words: ink traditional culture poster design nationality