| 摘要: |
| 论述了现代名片的基本功能，以及现代名片设计从材质、造型、创意等方面发展的新趋势，其中，趣味性的名片设计是创新思维的趋势之一。进而通过实际案例分析了趣味性名片设计的几种主要表现形式，总结出趣味性名片设计的基本特点，提出了趣味性是现代名片创新设计中的重要艺术表现形式；趣味性的设计思路和设计手法在名片设计中的运用；在强化名片的基本功能基础上，使其艺术价值和功能属性完美结合并得到升华。 |
| 关键词: 趣味性 表现形式 个性 传递信息 |
| DOI： |
| 分类号:J524.9 |
| 基金项目: |
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| Interest Design of Business Card |
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QIAO Hong-juan
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Guangdong Institute of Science and Technology，Zhuhai 519090，China
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| Abstract: |
| It discussed the basic function of modern business card, the new trend of modern business card design from the material, modeling, creative, etc, among which the new trend of the business card design was the interest. And through analysis of actual case of the interesting business card design, it summarized the basic characteristics of interesting business card design, and put forward the interest was the modern business card innovation in the design of important art forms；interesting design idea and design technique in the business card design；the application in strengthening the basic function of card, based on its artistic value and function to attribute the perfect combination and get distillation. |
| Key words: fun expression personality transmission of information |
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