| 摘要: |
| 分析了意境的含义、构成因素及其层次性，并结合现代招贴设计的实例，论述了意境与招贴语言的关系，揭示出意境在招贴语言中所发挥的语义功能。在此基础上，提出了意境在招贴语言的构成中属于隐含性语义成分，它使招贴语言既能再现客观事物，又能体现创作主体的审美意识，从而实现主、客观世界在作品中的和谐统一。 |
| 关键词: 招贴设计 隐含性语义成分 意境的语义功能 |
| DOI： |
| 分类号:J524.3 |
| 基金项目:广西教育厅2008 年度科研立项项目（200805LX143） |
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| Analysis of“Artistic Conception”for Implicit Semantics Components in the Poster Language |
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GUO Fei
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Guilin University of Electronic Science and Technology，Guilin 541004，China
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| Abstract: |
| It analyzed the meaning, form factor and it′s hierarchy of artistic conception. Combine with the practice of modern art design, it discussed the relationship between the meaning and poster language, to reveal the function of the poster language of the meaning. On this basis, Creative concept belongs to implicit semantic components in the poster language, which makes the poster language not only reproduces the objective things, but also reflects aesthetic sense of the creation subject, in order to achieve the harmony of the subjective and objective world in the works. |
| Key words: poster design implicit semantic components semantic functions of creative concept |
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