| 摘要: |
| 从包装设计艺术的角度出发，从技法、形式、内涵等方面探讨了杨家埠民俗艺术的风格特点；提出了以木板年画为代表的杨家埠民俗艺术与现代包装设计的关联；分析了杨家埠民俗艺术在现代包装设计中应用的重要作用与方法。以此来倡导在现代包装设计中要珍视民族文化，促进文化创意产业的发展，创作出传统与现代并举的经典作品。 |
| 关键词: 杨家埠 民俗艺术 传统文化 设计艺术 包装设计 |
| DOI： |
| 分类号:J524.2 |
| 基金项目: |
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| The Application of Yang Jiabu Folk Art in Modern Packaging Design |
|
FAN Zhen-kun
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|
Shandong Trade Union College，Jinan 250100，China
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| Abstract: |
| From the perspective of packaging art design, With several side from technology，form，content, it discussed the characteristics of Yangjiabu folk art style, presented the connection between wood new year painting represented Yang Jiabu folk art and packaging design, focused on analyzing the important role and methods of application in Yangjiabu folk art and modern packaging design. It advocated to promote modern packaging design to cherish the culture, promote cultural and creative industries to create a classic of both traditional and modern works |
| Key words: Yang Jiabu folk art traditional culture design art packaging design |
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