| 摘要: |
| 阐述了葡萄酒酒标插画设计从传统到现代的发展、变革，并结合当代世界各地葡萄酒标插画设计的实例，从题材形式、视觉形象，到设计风格、图文关系等方面分析当今酒标插画设计发展的几大新趋势，通过实际案例论证这些新趋势的实际可行性，并对本土酒标插画现状的分析，指出本土酒标插画设计的弱点，进而探讨本土酒标插画设计的发展方向。 |
| 关键词: 酒标 插画 设计 新趋势 |
| DOI： |
| 分类号:J524.4 |
| 基金项目:仲恺农业工程学院科研基金项目（G3100062） |
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| New Trends of Illustration Design on Wine Labels |
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FAN Jia-bi
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Zhongkai University of Agriculture and Engineering，Guangzhou 510225，China
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| Abstract: |
| The development and reform of illustration design on wine labels is introduced. The new trends of illustration design on wine labels from subject and form, visual image to designing-style and relationship between characters and graphic are shown. The feasibility of these new trends is demonstrated by analyzing real cases around the world. Weakness of local wine label design is pointed out by analyzing the current circumstance. Developing direction of illustration design on local wine labels is discussed. |
| Key words: wine label illustration design new trends |
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