| 摘要: |
| 就收藏酒包装设计新课题，结合市场上的典型案例，从人文表现、内外包装的共生效应等方面，论述了设计要素在包装设计中的重要作用。并以设计效应，受众认同、消费时尚为切入点，剖析了收藏酒包装设计的创新观念。在此基础上，还围绕其存放的空间、环境、照明、展示方式等因素，分析探讨了酒包装造型的内在规律。 |
| 关键词: 收藏酒包装 人文表现 共生效应 展示性 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Exploration of the Packaging Design of Wine Collection |
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XIAO Yan-qin
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Guangzhou University，Guangzhou 510641，China
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| Abstract: |
| It made use of the typical market cases to explore the packaging design of wine collection. It discussed the crucial roles of designing elements in packaging product from the perspectives of embodying humanity in the design and the reciprocal relationship between inner and outer package. The innovation of package design of wine collection was explored in the areas of design affect, consumer recognition, and consumption fashion. It also analyzed the laws on space, environment and lightening in mould making and exhibition. |
| Key words: packaging design of wine collection humanity reciprocal effect display |
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