| 摘要: |
| 探讨了包装意境美是包装设计的最高境界，这种意境可以让消费者产生功利境界、艺术境界和伦理境界。论述了功利境界在提升产品附加值、实现生产商和消费者互利共赢的作用；阐述了艺术境界在包装设计中的表现形式及对塑造品牌、满足消费者精神需求和培养潜在消费群体等方面的重要意义，分析了伦理境界是沟通消费者与商品包装之间信任的桥梁，是构建公平、公正和谐社会的前题，并进一步论述了包装意境3 种境界之间的关系以及重要意义。 |
| 关键词: 意境 功利 艺术 伦理 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Function and Significance of Packaging Beauty of Artistic Conception |
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XU Pei-ling
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Henan University of Technology Institute，Zhengzhou 450001，China
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| Abstract: |
| It discussed the beauty of artistic conception of packaging was the highest realm of packaging design, which could let consumer produce utilitarian realm, art realm and moral realm. It discussed the utilitarian realm in improving the added value of products, manufacturers and consumers to achieve mutual benefit and win-win effect; elaborated artistic representation in packaging design and to create brand, to meet consumer demand and cultivation of the spirit of the potential consumer groups has important significance; analyzed the ethical realm was the communication between consumer and commodity packaging trust bridge, was the construction harmonious society fairness, justice should. It further discussed the packaging conception of the three realms as well as the relationship between the important significance. |
| Key words: artistic conception utilitarian art ethics |
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