| 摘要: |
| 以我国工程机械企业走品牌化发展道路为起点，结合国内外企业的工程机械优秀色彩设计案例，解析了产品色彩对提升产品品质、增加产品价值方面的重要性，并分析了色彩是企业产品识别特征的第一视觉要素。在此基础上，探讨工程机械的色彩设计法则，提出通过合理设计产品色彩，正确传达产品信息，塑造企业品牌形象，提高产品附加值的设计路线。 |
| 关键词: 工程机械 产品识别 色彩 |
| DOI： |
| 分类号:TB472 |
| 基金项目:湘潭大学自然科学研究项目（09XZX16） |
|
| Analysis of Color Application Rules of Construction Machinery |
|
GAO Hui
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|
Xiangtan University，Xiangtan 411105，China
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| Abstract: |
| Based on the current situation and the brand need of the construction machinery in China, combined with many excellent cases about the color design of construction machinery at home and broad for example, it analyzed the importance of color on the product quality and value, and concluded that color was the first visual element on product identity. Then it discussed the rules of color design about construction machinery, so the product information can be conveyed accurately, the company can improve its image and the product′s value added. |
| Key words: construction machinery product identity color |
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