| 摘要: |
| 分析了白色与空白之间的辩证关系， 介绍了空白作为一种视觉语言要素在信息传达过程中的作用， 进而分析了从传统书画艺术到现代视觉设计的空白魅力， 并结合实例提出现代视觉传达设计对中国传统书画艺术中 “知白守黑”、“计白当黑” 等思想的借鉴应用。在此基础上， 阐述现代视觉传达设计中空白空间的简约之美， 以及空白所制造出来的虚实对比、 张力和节奏等特殊视觉心理效果。 |
| 关键词: 视觉传达设计 传统 现代 空白空间 |
| DOI： |
| 分类号:J513 |
| 基金项目: |
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| The Blank Space in Modern Visual Communication Design |
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CHEN Xiao-dan, ZHU Hua
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Jiangnan University，Wuxi 214062，China
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| Abstract: |
| It analyzed the dialectical relations between white and the blank, introduced the effects of the blank when it was conveying information as a visual language element. Furthermore it analyzed the glamour of the blank from the traditional painting and calligraphy art to modem visual design. And then combined with the examples, it put forward the traditional Chinese ideas such as "known white keep black ", "make white as black", and the application of these ideas in modern visual communication design. On this basis, it described the concise beauty of the blank space in the modern visual communication design, and elaborated the special visual psychological effects made from the blank such as false or true, tension and rhythm. |
| Key words: visual communication design traditional modern the blank space |
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