| 摘要: |
| 针对女性烟民呈现逐年上升趋势的现状， 以及通过分析女性香烟包装的现状， 透析女性吸烟群体心理特点，进而对女性香烟名称、 外包装设计、 烟盒形态进行新的定位， 并围绕吸烟有害健康、 倡导健康生活主题， 通过运用设计的包装语言， 对女性香烟包装进行设计创新， 起到鼓励女性烟民吸低害香烟、 弱化香烟心理依赖， 以此体现女性香烟包装设计的未来之路。 |
| 关键词: 女性香烟 香烟包装 心理 定位 |
| DOI： |
| 分类号:J524.2 |
| 基金项目: |
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| Research on the Lady Cigarette Packaging Design |
|
SU Yan
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Suzhou Science and Technology Institute，Suzhou 215009，China
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| Abstract: |
| With the status of the number of women smokers rising increasingly, through analysis of the status of women cigarette packaging and the psychological characteristic of smoking cigarettes for women, it took new positionning for the name, package design, a new form of tobacco orientation and innovation. Smoking is harmful to health, publicizing forward encourage women against cigarette smokers suction weak, through the packaging design of cigarette smokers to weaken the psychological dependence on tobacco packaging design, this is the way of the future. |
| Key words: women cigarette cigarette packaging psychology positioning |
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