| 摘要: |
| 通过对包装再设计的原因分析， 阐明包装在一定周期内再设计的必要性。根据包装再设计的原因提出包装再设计的策略： 包括品牌核心理念的延续， 对包装伦理的尊重， 以及对视觉要素的拓展与创新。这些策略对于促进企业产品品牌的形成与发展将起到积极的推动作用。 |
| 关键词: 包装 再设计 策略 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Strategy Analysis of Packaging Redesign |
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YANG Kai-fu, XIE Yan-ping
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Chongqing Technology and Business University，Chongqing 400067，China
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| Abstract: |
| Based on the analysis of the reasons of packaging redesign, it expounded the necessity of the packaging redesign in a certain period. According the reasons of packaging redesign, it put forward strategies: including the continuation of the core brand philosophy, ethics of respect, and packaging of visual elements of the development and innovation. These strategies can positively promote the formation and development of enterprise product brand. |
| Key words: packaging redesign strategy |
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