| 摘要: |
| 通过分析 “中国红” 的色彩含义和文化内涵， 并结合几个典型实例论述了 “中国红”这一传统色彩元素在现代商品包装设计的应用中体现的视觉心理效应， 感观心理效应， 情感诉求以及民族情结等问题， 在此基础上， 通过论证色彩与效应在包装设计的相互关系， 进而分析了 “中国红” 的传达功能在商品包装设计过程中发挥着不可替代的作用， 深深影响着商品包装设计的发展， 来探讨传统色彩文化在现代商品包装设计中的应用和发展。 |
| 关键词: “中国红” 包装设计 传统色彩 象征 文化内涵 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Application of "Red China" Elements in Modern Commodity Packaging Design |
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YANG Dong
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Henan University of Economics and Law，Zhengzhou 450011，China
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| Abstract: |
| By analysis of the color meaning and cultural connotations of "red China", combined with a few typical examples, it discussed "red China" this traditional colour element in the application of packaging designs of modern commodities embodied in the visual psychology effects, sensory psychological effects, emotional appeals and nation complex issues. Based on this, through demonstrating the relationship between color and effects in packaging design, and then analyzed the irreplaceable role of convey function of "red China" in the process of commodity packaging design, which deeply influenced the commodity packaging design. It discussed the application and development of traditional color culture in the modern commodity packaging design． |
| Key words: red China packaging design traditional color symbolic cultural connotation |
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