| 摘要: |
| 分析了纳西族东巴文作为目前世界上唯一还在使用的活着的象形文字的基本内涵和意义， 论述了东巴文字独特的艺术美感， 进而分析了东巴文字在民族特色产品设计中的价值体现。在此基础上， 提出了以现代设计理念为依托， 利用其文字的形式美、 具象美的特征， 文字与图形互补， 赋予产品独特的个性， 给消费者完美的视觉形象， 使其更有效地传播包装信息， 同时做到现代民族产品设计的区域特色化与时尚化。 |
| 关键词: 纳西族东巴文 民族产品设计 价值 艺术美 内涵美 |
| DOI： |
| 分类号:TB472； TB482 |
| 基金项目: |
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| Application Aanalysis of Naxi Dongba in Modern National Products Design |
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LI Yong-lun
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Xi′ an Polytechnic University，Xi′ an 710048，China
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| Abstract: |
| It analyzed the connotation and significance of Naxi Dongba text as the only alive hieroglyphs still in the world, discussed the unique artistic aesthetic feeling of Dongba text and analyzed the values embodiment of Dongba text in the ethnic product design. On this basis, based on the modern design concept, using formal beauty of text, features of figurative beauty, text and graphics complementary, give product unique individual character, give consumers perfect visual image and make them more effectively spread packaging information. Meanwhile do modern national supplies design speciality and fashionalization of area. |
| Key words: the Naxi Dongba ehtnic products design value artistic beauty connotation beauty |
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