| 摘要: |
| 通过对简约主义设计理念核心内容的分析， 阐述了简约风格在包装设计的平面设计语言、 立体形态设计语言等构成要素中， 对简约主义设计理念合理化融合， 从多重角度传递着包装设计与环境保护相和谐的结合点， 以期改善目前市场上愈演愈烈的过度包装现象， 设计出符合可持展发展需求的现代包装。 |
| 关键词: 简约风格 包装 平面设计语言 立体设计语言 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Application of Contracted Style in the Packaging Design |
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ZHAO Qing-qing
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Chongqing Jiaotong University，Chongqing 400000，China
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| Abstract: |
| Through analysis of the core content of simplism design concept, it expounded the contracted style in packaging design of graphic design language, three-dimensional form design language elements, rationalization of simplism design concept fusion, transferred from multiple angles packaging design and environmental protection of harmony, in order to improve the excessive packaging phenomenon on the market at present, design that could meet the needs of sustainable modern packaging. |
| Key words: contracted style packaging graphic design language three-dimensional design language |
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