| 摘要: |
| 分析总结我国传统手工艺产业面临的挑战与机遇， 指出市场竞争力低与品牌文化价值的矛盾， 产品单一与个性化消费趋势的矛盾。针对阻碍王星记发展的症结， 主要是产品缺乏设计及宣传不足， 从产品设计和消费需求角度出发， 用工业设计方法提出解决问题的措施， 普及设计思想， 提高创新意识， 应用工业技术， 注重市场营销， 得出使王星记及传统手工艺产业顺利发展的应用策略， 处理好与现代化工业、 文化创意、 经济等的关系。 |
| 关键词: 工业设计 传统手工艺 文化创意 策略 |
| DOI： |
| 分类号:J523 |
| 基金项目: |
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| Promotion of Strategy of Traditional Chinese Handicraft by Industry Design |
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ZHANG Min-nan, LU Chun-fu
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Zhejiang University of Technology，Hangzhou 310023，China
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| Abstract: |
| It analyzed the challenges and opportunities of traditional Chinese handicraft, pointed out the contradiction between less competitiveness and high brand value, between single product and individual consumption. Aiming at the cruxes hamper the growth of Wangxingji, which were lack of design and inadequate propaganda, applied industry design to resolve these problems based on product design and consumer requirement. These measures include popularizing design, increasing level, using technique. Finally it put forward development strategies designed to make the industry run as smoothly as possible, dealing with modern industry, CCI, economy, for instance. |
| Key words: industrial design traditional handicraft culture creative strategy |
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