| 摘要: |
| 以武汉公共自行车亭广告的现状、 运作模式为启示， 对此新兴绿色媒体的广告价值、 特征和优势作了论述， 讨论了市场对于这种广告形式的良性反应， 并就其发展趋势进行了初步分析。在此基础上， 提出了在后金融危机、 能源紧缺、 环境污染、 交通紧张的现实环境中， 在目前国情和世界发展趋势下， 公益事业需加强自身造血功能， 做好打基础管长远的工作， 公共自行车广告系统必须在运行中完善， 希望引起广泛关注。 |
| 关键词: 绿色户外广告 绿色新媒体广告 公共自行车亭广告 自行车车身广告 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
|
| Value of Advertising Packaging for Public Bike Shelters in Wuhan |
|
XIA Yi
|
|
Hubei University of Technology，Wuhan 430000，China
|
| Abstract: |
| Based on the current situation and operation models of public bike shelters in wuhan, it reviewed the advertising value, feature and advantage of emerging green media, discussing the positive response of the market to the advertising model, and making an initial analysis about the advertising development trend. It tends to prove that the public welfare establishments should improve their own ability in the long run, and the public bicycle ad systems should perfect themselves in process when facing financial crisis, enegy shortage, enviroment contamination and traffic tension. It is hoped that the discussion will arouse widely concern in the current situation and trend of world development. |
| Key words: green outdoor advertising new green media advertising bike shelters in public bike body advertising |
渝公网安备 50010702501716号