| 摘要: |
| 介绍了标志设计形态简繁发展的变换进程， 分析了标志设计的简洁是它所承载信息的传播功能的需要， 而由简复繁的设计趋势则是当今强化标志设计的有效识辨性的迫切需要。探析了标志设计本应蕴涵的思想文化内涵和它的创新性、 特性、 个性， 从而论述了标志设计的评价标准应随时代发展而发展。在此基础上， 提出了标志设计形态的 “简” 或 “繁” 应因需而择。 |
| 关键词: 标志设计 简繁 创新 |
| DOI： |
| 分类号:J524.4 |
| 基金项目: |
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| Discussions on the Complexness and Simple of Symbolic Design |
|
XIAO Hong
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North China University of Technology，Beijing 100144，China
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| Abstract: |
| In the sight of the development process of the design forms of logo, it discussed the succinct symbolic design was the need of its function of communicating information. And the trend from simple to complex was also the imminence requirement for effective identification of symbolic design which was emphasized in today. Meanwhile, it analyzed the connotation of the culture and thinking, and the innovation, feature and the personalization of the symbolic design, which were the symbolic design always should be contained, and then discussed the evaluation criterion of the symbolic design should be developed with the times. On this basis, it suggested the form of the logo, whether simple or complexness should be selected according to different needs. |
| Key words: symbolic design complexness and simple innovative |
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