| 摘要: |
| 分析了卡通形象在食品包装设计中的应用现状， 并通过对国内外市场上食品包装设计案例的研究， 总结出了卡通形象在食品包装设计中呈现出的时尚性、 个性化、 价值性、 趣味性特点， 论述了卡通形象在食品包装设计中出现的必然性和重要作用， 并结合当代社会的人文特点， 针对卡通形象在食品包装设计中的运用潜力， 对食品包装中卡通形象设计的基本原则进行了探讨。 |
| 关键词: 卡通形象 食品包装 时尚性 个性化 价值性 趣味性 |
| DOI： |
| 分类号:J524.2 |
| 基金项目:2010年江西省高校人文青年基金项目 （YS1012） |
|
| Application of Caroon Image in Food Packaging Design |
|
XIE Juan-xia, LIU Bin
|
|
Jiangxi Blue Sky College，Nanchang 330098，China
|
| Abstract: |
| It analyzed the application of cartoon image in food packaging design. Some successful cases of food packaging design with cartoon characters home and abroad have been researched deeply, and also some characteristics such as fashion, personalization, value and interest about it are summarized. Then the necessity and important roles of cartoon characters in food packaging design have been discussed，and combined with characteristics of contemporary humanity and society，targeted on the application potentials of cartoon characters in food packaging design, it further discussed the some elemental principles of cartoon characters design in food packaging. |
| Key words: cartoon image food packaging fashion personalization value interest |
渝公网安备 50010702501716号