| 摘要: |
| 以喜羊羊动漫产品的成功设计案例为出发点， 分析了动漫产品设计的类型与特点， 并结合中国本土动漫产品特有的特点， 论述了动漫产品设计中品牌导向的重要性， 进而分析了中国动漫产品设计存在的问题和科学、 创新的本土动漫产品设计方法。在此基础上， 提出了动漫产品设计的多元化定位， 围绕新媒介形式开展动漫产品设计， 以及动漫产品地区特色化设计。 |
| 关键词: 动漫产品设计 品牌导向 本土动漫 方法 |
| DOI： |
| 分类号:TB472 |
| 基金项目:广东工业大学高教研究基金 （2010F16） |
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| Local Cartoon Product Design of Brand Orientation |
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TANG Xiao-ying1,2
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1. Guangdong University of Technology，Guangzhou 510090， China;2. Huazhong University of Science and Technology，Wuhan 430074，China
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| Abstract: |
| From the success in the cartoon product design of Pleasant Goat, it analyzed the kinds and features of cartoon product design. And combined with the characteristic features of Chinese localized cartoon product, it discussed the importance of brand orientation in cartoon product design, and analyzed the problems of the cartoon product design in China, and the science and innovative methods of local cartoon product design. Therefore, it proposed the diversified positioning for cartoon product design, to design product around the new media, and regional characteristics design. |
| Key words: cartoon product design brand orientation local cartoon methods |
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