| 摘要: |
| 以论语的部分哲学思想为启示， 分析了论语思想在激烈竞争环境下的现代包装设计中的应用方法， 论述了包装设计的本质及其设计的真与善和包装设计的善与仁及其人性化的设计， 进而分析了包装设计表达的自然性和积极性。提出了以朴素的、 客观的、 积极的思想立足人与商品二者的互动关系， 解析现代包装设计定位、 个性、 格调等，探讨获取展现包装设计的本质目标， 对中国现代包装设计的应用具有一定的启发和引导。 |
| 关键词: 论语 现代包装 设计本质 设计定位 |
| DOI： |
| 分类号:J524.2 |
| 基金项目: |
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| Study on the Philosophic Thinking of Confucian Analects in Packaging Design |
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ZHANG Shu-xia
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Zhejiang University of Science and Technology，Hangzhou 310018，China
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| Abstract: |
| Enlightened by part of philosophic thinking of Confucian Analects, it analyzed the application of the Analects of Confucius ideas in the methods of modern packaging design in the highly competitive environment and discussed the true nature, the goodness and the humanization of packaging design. It carried on the analysis about the naturalness and enthusiasm that packaging design expresses. It put forward a simple, objective, positive thinking based on the interactive relationship of human and products, explained the orientation, individuality, style of design etc. and studied how to obtain the essence goals of packaging design. As a precious cultural ideology resource, the idea of Confucian Analects has its enlightening and guiding significance in China modern packaging design. |
| Key words: Confucian Analects modern packaging essence of design orientation of design |
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