| 摘要: |
| 基于对梁平竹帘历史与现状的分析， 为了使梁平竹帘在市场竞争中占有更有利的位置， 通过市场调研与包装设计定位， 提出本土地域文化元素的视觉符号化将成为梁平竹帘包装开拓的重要手段。适以灵活地融入当代视觉文化元素， 增加包装设计的美观度和接受度， 将为梁平竹帘产品自身的市场拓展注入有力的筹码。 |
| 关键词: 梁平竹帘包装设计 地域文化特色 设计定位 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Research on the Regional Culture Characters in Liangping Bamboo Packaging Design |
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QI Xu, ZHAO Yun-xue
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Chongqing University College of Art Folk Art Center，Chongqing 400030，China
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| Abstract: |
| Liangping bamboo based on analysis of past and present, in order to occupy a more favorable competitive position, through market research and design orientation， It is proposed that elements of the local regional culture will become the visual symbol and promote the development of Liangping bamboo packaging. And the same way, flexible elements in contemporary visual culture can increase aesthetics and acceptance in the packaging design and promote Liangping consumer market. |
| Key words: Liangping bamboo packaging design regional culture character design orientation |
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