| 摘要: |
| 通过对较为典型的中国电影海报作品历史地总结和分析， 归纳出其具有的三点设计风格特征： 时代特色、 中国意蕴和国际视角， 并就其风格特征的成因——中国独有的灿烂文化和发展变化的多元环境进行了探析。在对中国电影海报设计风格流变的探讨中， 结合具体案例得出由 “繁” 及 “简”、 由 “大” 到 “小” 以及由 “浅” 入 “深” 的规律。 |
| 关键词: 中国电影海报 设计风格 文化 流变 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
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| Analysis of Design Style and Changing of Chinese Movie Playbill |
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ZHANG Jia-hui
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Inner Mongolia University of Science and Technology，Baotou 014010，China
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| Abstract: |
| Through historically summary and analysis of typical Chinese movie playbill work，it summed up three design style characteristic：time characteristic, Chinese implication and international angle of view, and analyzed the special culture in China and multi-dimensional environment caused by their style characteristics. During discussion on the style changing of Chinese movie playbill design, combined with cases it obtained the from "complex" to "simple", from "big" to "small" as well as from "shallow" to "deeply". |
| Key words: Chinese movie playbill design style culture changing |
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