| 摘要: |
| 以银行卡在现实生活中的信息传播、 交流为启示， 分析了银行卡集流通、 营销、 传播三位一体的特殊地位， 提出银行卡的包装隶属于整体包装的内涵， 并结合企业营销力提升的三个分力， 论述了银行卡包装与银行企业营销力提升的关系， 明确银行卡的包装既是银行企业营销力的基础、 核心， 也是企业长期营销计划得以实现的持续保障。在此基础上， 提出了利用银行卡包装来提升银行企业营销力的具体实施方法。 |
| 关键词: 银行卡包装 商业银行 企业营销力 |
| DOI： |
| 分类号:J524.2 |
| 基金项目:上海金融学院院级课题 （SHFUKT10-09） |
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| Analysis of the Bankcard Packaging and Promotion of Enterprise Marketing |
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HE Shuang
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Shanghai Finance University，Shanghai 201209，China
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| Abstract: |
| Taking the information spread and exchange of bankcard in reality, it analyzed the special status of bankcard with collection, marketing and spread. The bank card packaging is attached to the overall packing, and combined with marketing enterprises to improve the force of three points, it discussed the relationship between the bank packaging and bank corporate marketing promotion, defined the bank packaging was the base and core of bank corporate marketing which was also the continuous guarantee of realizing corporate marketing plan. On this basis, the use of bank marketing enterprises can promote the implementation of the force method. |
| Key words: bankcard packaging commercial bank enterprise marketing |
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