| 摘要: |
| 以平面广告设计中融入互动设计理念为启示， 并结合几个典型实例分析了平面广告设计中互动性传播的必要性及现代平面广告的发展趋势。将以人为本的设计思想引入平面广告传播的形式中， 在其形式上进行创新， 并在此基础上， 通过论证平面广告互动性传播中行为设计的可能性， 以及互动性设计材料与视觉空间的可行性， 来探讨现代平面广告设计的未来发展。 |
| 关键词: 平面广告 互动设计 广告媒体 |
| DOI： |
| 分类号:J524.3 |
| 基金项目:天津理工大学青年教师育苗基金人文社会科学项目 （LGYM201033） |
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| Thinking of the Possibility of Interactive Spreading in Modern Plane Advertisement |
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ZHOU Ya-qin, CHEN Xin-hua, LIU Yu
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Tianjin University of Technology，Tianjin 300191，China
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| Abstract: |
| Based on the plane advertisement design into the interactive design idea as revelation, and combined with several typical example, it analyzed the necessity of interactive spreading in plane advertisement design and the development trend of modern plane advertisement. Make "people-oriented" design idea into plane advertisement forms of spreading, innovation in its form,and on this basis, through verification of the possibility of behavior design in interactive spreading of plane advertisement, and the feasibility of interactive materials and visual space, it explored the development of modern plane advertisement design. |
| Key words: plane advertisement interaction design advertising media |
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