| 摘要: |
| 通过分析现代旅游纪念品包装设计的定位和发展所体现的新内涵， 并结合几个典型实例论述了在旅游纪念品包装设计中强调低碳生活以自然材料为主， 无论从材料、 外观还是工艺都应体现特色等问题。在此基础上， 通过论证品牌效应与旅游纪念品包装设计的相互关系， 进而分析了旅游纪念品包装设计表现中应突破常规， 强调对自然、 健康、 环保的绿色设计的追求。 |
| 关键词: 旅游纪念品 包装设计 地域文化 再设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目:天津市文化艺术科学研究重点规划项目 （E08009） |
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| Discussion on the Redesign of Tourist Souvenirs Packaging |
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ZHANG Hai-lin
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Tianjin Normal University，Tianjin 300387，China
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| Abstract: |
| Through analysis of orientation and development embodying the new connotation of the modern tourist souvenirs of packaging design, combined with a few good example, it expounded that the tourist souvenirs packaging required natural materials. No matter from materials, exterior or process should reflect characteristics. Through proofing the mutual relationship of branding effects and tourist souvenirs packaging design, it then analyzed the performance of tourist souvenir packaging design should break through conventional, emphasizing the natural, healthy, green design pursuit. |
| Key words: tourist souvenir packaging design regional culture redesign |
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