| 摘要: |
| 从包装在商品流通中的作用入手， 分析归纳了在消费主义思潮影响下， 包装功能的过度延展以及由此产生的现状， 并结合金融危机所引发的社会、 经济新特点， 论述了后金融危机时代消费市场双方、 人类社会责任对包装功能的新要求。并在此基础上， 提出了从包装设计伊始， 更新设计理念、 树立设计新准则进而实现包装从 “过度” 到 “适度” 的解决策略。 |
| 关键词: 消费主义 过度包装 后金融危机 绿色设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Resolution Strategy of Excessive Packaging Crisis in Post-Financial Crisis Era |
|
YANG Lu, WANG An-xia
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Jiangnan University，Wuxi 214122，China
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| Abstract: |
| Starting from the function of package in the commodity circulation, it analyzed and concluded the excessive extension of packaging function and its current situation as affected by the consumerism trend. Combined with the new social and economic characteristics triggered by financial crisis, it described new requirements of both parties in the consumption market and human society to the packaging function in the post-crisis era. On this basis, it proposed solutions to realize packaging from the "excessive" to the "moderate" by refreshing the design philosophy and establishing new design principles from the very beginning of packaging design. |
| Key words: consumerism excessive packaging post-financial crisis era green design |
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