| 摘要: |
| 以 “中国红” 色彩的文化意蕴为启示， 分析了“中国红” 色彩在华夏历程中的发展脉络， 并鉴观 “中国红” 在古代艺术品中的体现， 以此论述了 “中国红” 色彩的文化价值， 为平面设计提供实质性的借鉴及运用。提出 “中国红” 色彩的文化意蕴是平面设计创作的源泉， 及如何将其提升为一种国际化视觉语言， 以此增加国家影响力及产品文化附加值的观点。 |
| 关键词: “中国红” 色彩 文化意蕴 平面设计 国际化视觉语言 |
| DOI： |
| 分类号:J063 |
| 基金项目:广东工业大学2009年度校级青年基金重点课题 （092045） |
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| Cultural Meaning of "China Red" Color and Its Application in Graphic Des-Design |
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HUANG Fang-fang
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Guangdong University of Technology，Guangzhou 510090，China
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| Abstract: |
| Taking the cultural meaning of "China red" as inspiration, it analyzed the development "China red" color in the context of Chinese history, and expounded the expression of "China red" in the ancient art, so as to discuss the cultural value of "China red" color, which would provide reference and application for graphic design. On this basis, it proposed the cultural meaning of "China Red" was a source of graphic design and how to improve as an international visual language to enhance the national culture influence and the perspective of product value-added. |
| Key words: "China Red" color cultural meaning graphic design international visual language |
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