| 摘要: |
| 目的 为建构设计市场学与产业化战略设计体系，揭示设计学促进生产力发展的创新本质，提升设计在产业链中的战略级价值与地位，破解企业产品打造、品牌塑造、业绩增长、融资上市等核心难题，驱动“政.企.学”融合创新升级。方法 基于设计学与金融科技、经济管理等学科以及“农.工.商”等产业融合进行研究，凝练28年“产.学.研”实践探索与学术理论研究成果，通过调研提炼与应用验证，建构设计产业化核心体系。结论 基于设计市场学原理、设计产业化战略理论，提出并阐明了“上市产业链、上市沸腾器、产业.企业IPO战略设计、产业战略标准‘芯片’、星云战略设计与资源系统”的核心概念与内涵，总结了“以终为始、领域细分、科技聚核、文化铸魂、集群创孵”战略设计原理，升级了“顶层战略标准制定、科技产品创新打造、文化品牌设计塑造、产业创孵平台建构”战略设计方法，构建了“设计市场学-产业化-上市链-IPO战略-标准”理论与实践体系，对探索“政产学研科教文”全域融合创新发展具有导向性意义与战略级价值。 |
| 关键词: 设计市场学 设计产业化 上市产业链 产业“沸腾器” IPO战略设计“芯片” |
| DOI：10.19554/j.cnki.1001-3563.2023.02.002 |
| 分类号:TB472 |
| 基金项目:2020年度国家社会科学基金艺术学项目“‘设计产业化’理论研究及实践探索”(20BG130) |
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| Origin and Development of Design Marketing:From Design Industrialization toConstruction of Listed Industrial Chain Strategy Design System |
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ZHENG Gang-qiang1, WANG Bo1, LU Jian-bo2, WANG Zheng1,WANG Chao-wei1, LIU Lan-yu1, WANG Zhi1
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(1.Wuhan University of Technology, Wuhan 430070, China;2.Shenzhen Cornerstone Ronghui Investment Co., Ltd., Guangdong Shenzhen 518100, China)
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| Abstract: |
| The work aims to construct the strategic design system of design marketing and industrialization, reveal the innovative nature of design to promote the development of productive forces, improve the strategic value and position of design in the industrial chain, solve the core problems in enterprise product building, brand building, performance growth, financing and listing, and drive the integration, innovation and upgrading of "government, enterprise and school".Research was conducted based on interdisciplinary research and exploration of design, fintech, economic management and industrial integration of "agriculture, industry and business". Practice exploration and academic theoretical research achievements of "industry, study and research" of 28 years were condensed. Through research refining and application verification, the core system of design industrialization was constructed.Based on the principles of design marketing and the strategic theory of design industrialization, the core concept and connotation of "listed industry chain, listed boiling device, industry . enterprise IPO strategy design, industry strategy standard 'chip', nebula strategy design and resource system" are put forward and clarified. The strategic design principle of "starting with the end, subdividing the field, focusing on science and technology, casting the soul of culture, and creating incubations in clusters" is summed up. The strategic design method of "top-level strategic standard formulation, scientific and technological product innovation, cultural brand design shaping, and industrial incubation platform construction" is upgraded. The theory and practice system of "design marketing-industrialization-listing chain-IPO strategy-standard" is constructed. It is of guiding significance and strategic value to explore the comprehensive integration and innovative development of "government, industry, university, research, science, education and culture". |
| Key words: design marketing industrialization of design listed industrial chain industrial "boiler" IPO strategy design "chip" |
