| 摘要: |
| 目的 主要针对现在的日抛型隐形眼镜包装存在的辅助佩戴功能欠缺、屈光度信息辨识效率低、品牌特性不突出等主要问题，提出包装改良设计方法，从而提升日抛型隐形眼镜包装的功能性和视觉效果，使包装与产品更好地融合，达到增强用户体验的目的，同时也有利于促进品牌的树立。方法 主要采取调查法，通过走访成都市大型眼镜店、收集问卷、调查网络购物平台用户满意度等，收集并分析市面上的日抛型隐形眼镜包装设计和用户对现有包装的满意状况的资料。结论 通过分析提出“辅助佩戴功能的人性化设计”、“屈光度信息识别度的强调”、“品牌视觉语境的构建”三种改良设计方法，并将这三种方法运用于日抛型隐形眼镜包装设计实践中。通过理论支撑与设计实践，为日抛型隐形眼镜包装设计提供新的思路参考，为用户提供便捷。 |
| 关键词: 日抛型隐形眼镜 包装设计 改良设计 辅助功能 |
| DOI：10.19554/j.cnki.1001-3563.2021.06.038 |
| 分类号:TB482 |
| 基金项目: |
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| Improved Package Design of Daily Disposable Contact Lens |
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WAN Xuan, ZHONG Hao
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(Southwest Jiaotong University, Chengdu 610041, China)
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| Abstract: |
| The work aims to propose a design method to improve the package for main problems such as lack of auxiliary wearing function, low diopter information identification efficiency and unremarkable brand characteristics in package for daily disposal contact lens, to improve the functionality and visual effect of the package to integrate the package and the product better, thus enhancing the user experience and promoting the establishment of the brand.The investigation method was adopted to collect and analyze the package design for daily disposable contact lens on the market and the data about user’s satisfaction on current packages through the survey of large-scale optical shops in Chengdu, the collection of questionnaires, and the investigationof user’s satisfaction ononline shopping platforms. Through analysis, three improved design methods of “humanized design of auxiliary wearing function”, “emphasis of diopter information recognition” and “construction of brand visual context” areproposed, and applied to the packages for daily disposable contact lens. Through theoretical support and design practice, these methods provide a new reference for the package design of daily disposable contact lens and alsoprovideusers with convenience. |
| Key words: daily disposable contact lens packagedesign improved design auxiliary function |
