| 摘要: |
| 目的 从感性工学的角度出发，分析马拉松赛事奖牌设计的情感意象及设计启示，优化奖牌设计，从而更好地满足赛事受众对奖牌的感性需求，彰显举办地的文化内涵。方法 基于感性工学的相关理论和方法，得到奖牌样本在各感性意象词汇下的均值数据，通过数量化I类模型的构建，分析感性词汇与设计要素间的映射关系;构建马拉松奖牌设计模型，利用感性意象与设计要素的相关性进行赛事奖牌的优化设计，并进行调研验证。结论 通过感性工学与数量化I类模型分析的方法，构建马拉松赛事奖牌的设计模型，有效地对马拉松赛事的奖牌进行优化设计，更好地突出了马拉松赛事及其举办地的文化底蕴与内涵，扩大了赛事的社会影响力。 |
| 关键词: 产品设计 马拉松奖牌 感性工学 设计模型 |
| DOI：10.19554/j.cnki.1001-3563.2021.06.034 |
| 分类号:TB472 |
| 基金项目: |
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| Medal Design of Marathon Based on Kansei Engineering |
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MA Dong-ming, SUN Shan, QIAN Hao
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(Beijing University of Chemical Technology, Beijing 100029, China)
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| Abstract: |
| The work aims to analyze the emotional image and design enlightenment of Marathon Race’s medal designfrom the kansei engineering, to optimize the medal design, satisfy event audiences’ perceptual demands for medals in a better manner, and show the cultural connotations of the host. Based on relevant theories and methods of kansei engineering, the mean data of medal samples under the perceptual image vocabularies wereobtained. Through type-I modeling of quantification, the mapping relation between perceptual vocabularies and design elements wasanalyzed. Also, a Marathon medal design model was constructed. The correlation between perceptual images and design elements was used tooptimizethe design of event medals. Meanwhile, investigation verification was conducted. Through kansei engineering and type-I model of quantification, the Marathon even medal design model is built to effectively optimize the design of Marathon event medals, highlight cultural deposits and connotations of the Marathon Race and the host, and expand the social influence of the event. |
| Key words: product design Marathon medal kansei engineering design model |
