| 摘要: |
| 目的 以传统益智类玩具包装的情感体验设计为主要研究对象，分析包装融入情感体验的设计方式及重要意义。方法 通过解读“情感体验”，以及传统益智类玩具包装设计的概念与特征，并对相关文献资料进行查阅、分析、归纳与总结，从用户心理认知消费需求的演变，研究传统益智类玩具包装情感体验设计架构。结论 基于情感体验的传统益智类玩具包装设计，需要充分利用包装设计中情感体验的三个层次，从包装的非物质文化特征，文化内涵、文字、图形、色彩、结构、材料等情感构成要素，建立起用户、产品与包装三者之间的情感联系，引发用户的情感共鸣，提升文化意识与审美水平，在实现民族优秀文化传播的同时，带动新兴文化创意产业的发展。 |
| 关键词: 情感体验 心理认知 传统益智类玩具 包装设计 |
| DOI：10.19554/j.cnki.1001-3563.2021.04.028 |
| 分类号:TB482 |
| 基金项目:江苏省研究生科研与实践创新计划项目(SJCX19_0779);2019年教育部人文社科项目(19YJC760116) |
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| Packaging Design of Traditional Educational Toys Based on Emotional Experience |
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TANG Li, WANG An-xia
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(Jiangnan University, Wuxi 214122, China)
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| Abstract: |
| The work aims to analyze the design method and significance of integrating packaging into emotional experience with emotional experience design of traditional puzzle toy packaging as the main research object. By interpreting the concept and characteristics of “emotional experience” and traditional educational toy packaging design, relevant literature materials were reviewed, analyzed, summarized and concluded. The emotional experience design architecture of traditional educational toy packaging was researched from the evolution of user psychological cognitive consumer demand. The traditional educational toy packaging design based on emotional experience should make full use of the three levels of emotional experience in packaging design, establish an emotional connection between users, products and packaging from the intangible culture characteristics of packaging, cultural connotation, text, graphics, color, structure, materials and other emotional components, trigger user's emotional resonance, enhance cultural awareness and aesthetic level, and promote the development of emerging cultural and creative industries while realizing the excellent cultural communication of the nation. |
| Key words: emotional experience psychological cognition traditional educational toys packaging design |
