| 摘要: |
| 目的 从设计管理的角度分析太平猴魁包装设计的现状，从而有针对性地对其绿色包装设计方案进行研究并提出建议。方法 主要运用实证分析法、比较分析法和文化解析法全方位考察太平猴魁的包装设计，指出太平猴魁设计现状中的不足，进而提出太平猴魁包装设计的深度改进方案。结论 目前太平猴魁的包装设计不尽如人意，存在过度包装、空虚包装和粗陋包装的问题。只有运用设计管理思维，在政府规范、行会监督、企业协同的模式下，对太平猴魁推行适度包装设计战略，并从材料、形制、色彩、图案、商业策划等方面对太平猴魁的绿色包装设计确立地域性行业规范，才能充分凸显自然文化观，发扬中国创造精神，并最终实现设计价值的增值与设计品牌的重建。 |
| 关键词: 设计管理 太平猴魁 绿色包装 包装设计 |
| DOI：10.19554/j.cnki.1001-3563.2021.02.024 |
| 分类号:TB482 |
| 基金项目:国家社会科学基金重点项目“我国经济转型期企业美学管理创新研究”(10AZX006) |
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| Taiping Houkui Tea’s Green Packaging Design Based on Design Management Thinking |
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CHENG Qiao-ming
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(Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China)
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| Abstract: |
| The work aims to analyze the current situation of Taiping Houkui Tea’s packaging design from the perspective of design management, so as to make targeted research and suggestions on the green packaging design of Taiping Houkui. Empirical analysis, comparative analysis and cultural analysis were mainly used to conduct a comprehensive investigation on the packaging design of Taiping Houkui. It pointed out the shortcomings in the design status of Taiping Houkui, and proposed a deep improvement scheme for the packaging design of Taiping Houkui. The current packaging design of Taiping Houkui is not satisfactory in over-packaging, empty packaging, rough packaging. Only the design management thinking is used in the mode of government regulation, guild supervision, corporate collaboration to implement appropriate packaging design strategy of Taiping Houkui, and establish regional industry norms for green packaging design of Taiping Houkui from materials, shape, color, pattern, business planning, etc., can it fully highlight the natural cultural concept, carry forward the creative spirit of China, and realize the value added of design value and reconstruct the design brand. |
| Key words: design management Taiping Houkui green packaging packaging design |
