| 摘要: |
| 目的 准确探究出用户对文创产品的创新设计偏好与感性需求因素。方法 以上海徽派建筑文化元素在产品中的应用为例，通过运用文化研究理论之三层次法探究文创产品开发设计模式，并结合模糊Kano模型对文化属性进行用户需求满意度分析，挖掘出用户对文创产品的诉求。结果 得出徽派建筑文化色彩、徽派文化建筑形态、文化体验形式及情感共鸣是兴奋型需求，当文创产品具备这四项设计特征属性时能提高用户对产品的满意度。结论 通过文创产品的设计特征属性进行用户需求判定，挖掘出兴奋型需求，从而为文化创意产品的创新开发提供参考。 |
| 关键词: 用户情感 用户需求 传统文化 FKM 产品创新 |
| DOI：10.19554/j.cnki.1001-3563.2020.20.003 |
| 分类号:TB472 |
| 基金项目:2018年上海市艺术科学规划项目（ZD2018F01） |
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| Construction of Cultural and Creative Product Design Paradigm Based on User Kansei Needs |
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WANG Tian-xiong, ZHOU Mei-yu
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East China University of Science and Technology, Shanghai 200237, China
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| Abstract: |
| The work aims to accurately explore the user’s innovative design preferences and Kansei need factors for cultural and creative products. Based on the case of application of Huizhou architectural cultural elements in products, the development design of cultural and creative products was analyzed through the three-level method of cultural research theory, and the user satisfaction of cultural attributes was analyzed combined with the Fuzzy KANO Model to excavate the user’s appeal for cultural and creative products. The cultural color of Huizhou architecture, the form of Huizhou cultural architecture, the form of cultural experience and the emotional resonance were attractive needs. When cultural and creative products had these four design characteristics, the user satisfaction with the product was improved. Through the user’s need judgment on the design characteristics of cultural and creative products, the attractive need is excavated, which provides a reference for the innovative development of cultural and creative products. |
| Key words: user’s emotion user’s need traditional culture FKM product innovation |
