| 摘要: |
| 目的 提出疫情数据可视化叙事设计的方法，在疫情数据信息传播过程中，叙事设计为民众提供了易懂易记的数据信息，更好地解决了从数据感知到对数据认知以及产生行为反应等一系列问题。方法从疫情传播数据可视化对民众产生的影响进行分析，将目前传染病领域数据可视化设计的特点和不足进行归纳。对疫情数据进行叙事化结构解析，融入故事化的叙述流程，形成连续性的思维路径。充分调动民众的情绪和参与性，形成适应于疫情传播数据可视化设计的参考方法。结论 以新型冠状病毒肺炎疫情为例，对疫情数据可视化叙事设计的五个主要活动方面：挖掘数据、明确目的、了解受众、叙事类型以及视觉呈现进行介绍。叙事化设计可以有效帮助民众认知疫情，从而更好地预防、把控和阻止疫情蔓延。 |
| 关键词: 传染病 数据可视化 叙事化设计 疫情传播 |
| DOI：10.19554/j.cnki.1001-3563.2020.10.035 |
| 分类号:J511 |
| 基金项目:广东财经大学华商学院校内科研项目资助（2019HSXS01） |
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| Visual Design Path of Epidemic Data from the Perspective of the Public |
|
LI Hong
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Huashang College Guangdong University of Finance and Economics, Guangzhou 511300, China
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| Abstract: |
| The work aims to propose a method of narrative design of epidemic data visualization, so that the narrative design provides people with data easy to understand and remember in the process of epidemic data and information dis-semination, thus better solving the problem from data perception to data cognition and behavior reaction. Based on the analysis of the impact of plague transmission data visualization on the public, the characteristics and shortcomings of current data visualization design in the field of infectious diseases were summed up. The narrative structure of epidemic data was analyzed and the narrative process of story was integrated to form a continuous thinking path. The public’s emo-tion and participation were fully mobilized to form a reference method suitable for the data visualization of plague trans-mission. Taking the COVID-19 as an example, the five main activities of visual narrative design of epidemic data are in-troduced: digging data, defining purpose, understanding the audience, narrative type and visual presentation. Finally, the narrative design can effectively help the public to recognize the epidemic situation, so as to better prevent, control and stop the spread of the epidemic. |
| Key words: infectious diseases data visualization narrative design plague transmission |
