| 摘要: |
| 目的 从用户体验角度出发，探究运用在外卖食品包装上的创新设计方法。方法 通过对“互联网+”大环境下外卖食品包装现状的分析，采用案例分析法从用户角度综合运用服务设计、设计美学、心理学、消费行为学等多学科专业背景和理论基础，对外卖食品包装的设计方法进行较为系统的研究。结论 通过研究用户使用外卖包装的过程，探索年轻用户有别于上一代人的生活方式和行为习惯。提出了提高视觉吸引力，确保材料安全无污染，增强互动体验感，延长包装附加值等四个设计方法，为外卖食品包装提供设计依据与新的设计导向。 |
| 关键词: 用户体验 生活方式 外卖食品包装 创新设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.10.029 |
| 分类号:TB482 |
| 基金项目:2019年度教育部人文社会科学青年基金项目（19YJC760116） |
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| Innovation Design of Takeaway Food Packaging Centered on User Experience |
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WANG An-xia, HOU He-wei
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Jiangnan University, Wuxi 214122, China
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| Abstract: |
| The work aims to explore innovative design methods used in take-away food packaging from the perspective of user experience. Through the analysis on the current situation of take-away food packaging under the Internet + environment, the case analysis method was used to comprehensively apply the multi-disciplinary background and theory of service design, including design aesthetics, psychology and consumer behavior from the perspective of users to conduct a systematic study on the design method of take-away food packaging. By studying the process of users using takeaway packaging, younger user’s lifestyle and behavioral habits, which are very different from the previous generation’s, have been explored. Four design methods have been proposed from improving visual appeal, ensuring material safety and pollution, enhancing the interactive experience, and extending the added value of packaging, so as to provide design basis and new design orientation for take-away food packaging. |
| Key words: user experience lifestyle take-away food packaging innovative design |
