| 摘要: |
| 目的 基于Material Design的交互动效理论，通过拓展TAM的三个维度研究用户对APP使用的专注沉浸度，并对比研究不同的交互动画在不同的应用中对用户专注沉浸度的影响，从而得出动效设计中用户专注沉浸度的理论假设模型，以补充TAM模型理论在交互设计方面的扩展研究。方法 分析运用TAM和专注沉浸度模型的相关理论，综合扩展APP中交互动画研究测度，构建出新的假设理论模型，再通过两类典型交互动画对其动效做专注沉浸度实验，实验主要利用SPSS对由用户研究和体验测度组成的调查问卷进行数据统计和分析，最终检验本文的假设理论模型。结论 实验结果表明H1-H7呈正相关，理论假设模型成立。验证了在一定条件下，运用本文构建的假设理论模型设计的交互动画在APP设计实践中能够更加有效地提高用户的专注沉浸度，能给用户带来更好的体验。 |
| 关键词: 动效设计 交互动画 测度 专注沉浸度 TAM |
| DOI：10.19554/j.cnki.1001-3563.2020.10.018 |
| 分类号:TB472 |
| 基金项目:国家社科艺术学一般面上项目（18BG137）；湖北省软科学项目（2019ADC032）；中央高校科研专项基金重点项目（191316003） |
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| User Immersion Model in APP Dynamic Design |
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WANG Jun1, XIAO Chang2, YANG Yi2
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1.Wuhan University of Technology, Wuhan 430070, China;2.China University of Geosciences, Wuhan 430074, China
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| Abstract: |
| The work aims to study user’s immersion in APPs by expanding the three dimensions of TAM based on the interactive animation theory and comparatively study the effects of different interactive animations in different APPs on the user immersion, thus obtaining the hypothesis theory model for user immersion in the dynamic design, so as to sup-plement the extended research of TAM in interaction design. The relevant theories of TAM and immersion model were used to comprehensively extend the research measures of interactive animation in APPs, and construct a new hypothesis theory model. Then, two kinds of typical interactive animation were used to conduct the immersion experiment on their dynamic effects. SPSS was mainly used in the experiment for the data statistics and analysis of the questionnaire composed of user research and experience measure. Finally, the hypothesis theory model herein was verified. The experimental results show that H1-H7 is positively correlated, and the hypothesis theory model is established. The experiment verifies that under certain conditions, the interactive animation designed based on the proposed hypothesis theory model can improve the user’s immersion more effectively, and bring them better experiences in APP. |
| Key words: dynamic design interactive animation measure immersion TAM |
