| 引用本文: | 姜韵.基于淘宝SEO的度尾文旦柚包装设计[J].包装工程,2020,41(2):291-295. |
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| 基于淘宝SEO的度尾文旦柚包装设计 |
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姜韵
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福建江夏学院，福州 350108
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| 摘要: |
| 目的 通过对淘宝SEO搜索引擎结果进行分析，寻求线上销售地方特色农产品的消费者诉求点，采用符合线上购物消费需求的文旦柚包装设计方法，扩大度尾文旦柚的销售途径。方法 以福建省度尾文旦柚为例，对淘宝不同的搜索引擎下出现的果品类SEO进行归纳，分析其中权重高的宝贝标题、宝贝详情及销量情况，总结出线上购物时代下，消费者对农产品包装设计的需求和注意事项，在此基础上归纳出线上销售农产品的包装设计原则，并进行实际案例论证。结论 相比传统的线下销售，虚拟商场销售的柚子包装对组合装、产地、品质等有不一样的要求，需要在包装上注重运输环境及视觉传达效果等方面，要求设计师在满足消费者需求的基础上提升包装的内涵，从而带动线上农产品的销售与发展。 |
| 关键词: 淘宝 SEO 线上销售 度尾文旦柚 包装设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.02.046 |
| 分类号:TB482 |
| 基金项目:2016年福建省中青年教师教育科研项目（JAS160607） |
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| Duwei Pomelo Packaging Design Based on Taobao SEO |
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JIANG Yun
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Fujiang Jiangxia University, Fuzhou 350108, China
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| Abstract: |
| The work aims to grasp the demand of local consumers of online agricultural products by analyzing the results of SEO search engine on Taobao. com, and to formulate a packaging design method in conformity with the demand of online shopping, so as to promote the sales approach of Duewei Pomelo. Taking Duwei Pomelo of Fujian Province as an example, the fruit category SEO under different search engines of Taobao was summarized. The title items, details and sales volume of "commodity" with high weight were analyzed. The consumer's demand and attentions for agricultural product packaging design in the online shopping era were summarized. On the basis of this, the principles of packaging design for agricultural products sold online were summarized, and practical cases were demonstrated. Different from the traditional offline sales, the packaging of grapefruit in the virtual shopping mall has different requirements on collective packing, place of origin, quality, etc. It is necessary to pay attention to the transportation environment and visual communication effect in packaging. Designers should enhance the connotation of packaging on the basis of meeting the needs of consumers, so as to drive the online sales and development of agricultural products. |
| Key words: Taobao SEO online sales Duwei pomelo packaging design |
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