| 摘要: |
| 目的 分析现代包装设计对插画元素的艺术性表达及实践。方法 结合插画的定义及其在发展过程中所表现出来的艺术价值和商业价值，就其与包装设计的现代化结合展开探究，分析插画艺术在现代包装设计中的应用现状及必要性，接着分别从突出包装的信息性、传递包装的民族性、体现包装的情感性和彰显包装的时代性等方面逐一展开论述，对其中的代表性实例进行剖析，最后从宏观视角展望插画在包装设计应用的价值与未来发展。结论 插画作为一种产品的表现形式应用于现代包装设计中，其独特的审美形式和深刻的内涵，不仅使包装设计更加丰富、生动和多样化，而且给包装作品带来了一种艺术的美感体验，这一特质深深吸引了大众的眼球，让产品包装实现了更大意义上的价值。 |
| 关键词: 插画 包装设计 艺术性 |
| DOI：10.19554/j.cnki.1001-3563.2019.18.038 |
| 分类号:TB482 |
| 基金项目: |
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| Artistic Expression of Illustration in Modern Packaging Design |
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ZHANG Zhen-bian
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Jinzhong University, Jinzhong 030600, China
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| Abstract: |
| The work aims to analyze the artistic expression and practice of modern packaging design on illustration elements. In combination with the definition of illustration and its artistic value and commercial value in the development process, its integration with the packaging design modernization was studied. The application status and necessity of il-lustration art in modern packaging design were analyzed. Then, the discussions were carried out one by one respectively from the perspective of highlighting the packaging information, delivering the packaging nationality, embodying the packaging emotion and manifesting the times of the packaging. Their representative examples were analyzed. Finally, the application value and future development of illustration in packaging design were prospected from a macro perspective. As a kind of product form used in modern packaging design, the unique aesthetic form and profound connotation of illustrations not only make packaging design richer, more vivid and diverse, but also bring an artistic aesthetic experience to the packaging works. This character deeply attracts public attention, making product packaging achieve a greater sense of value. |
| Key words: illustration packaging design artistic |
