| 摘要: |
| 目的 探索旅游纪念品设计中对地域文化的全新解析与融合应用。方法 由旅游这一文化交流活动方式出发，探索旅游纪念品的突出特点和实际价值，并结合当前旅游纪念品市场现状总结其中存在的类型单一、开发力度不够、缺乏创新和品牌意识不足的问题，由此引申出地域文化元素在旅游纪念品设计中的重要作用及价值方向，接着从视觉语言、文化体验、情感传达、品牌创建等方面探究地域文化与旅游纪念品的融合策略，最后探寻融合创新的关键点。结论 旅游纪念品设计在保留原有地域特征的基础上，借助文化、工艺、情感等方面的元素融入，能够使纪念品真正具有纪念价值，进一步加深旅游者对于一个地区或是一个民族独特地域文化的了解与喜爱，使旅游活动的体验和情感得以延伸。 |
| 关键词: 地域文化 旅游纪念品 价值 |
| DOI：10.19554/j.cnki.1001-3563.2019.16.042 |
| 分类号:TB472 |
| 基金项目:广州航海学院2018年度创新强校工程科研类建设项目：广府通草画的技艺传承与开发应用研究；广州航海学院2018年校级大学生创新创业项目：基于广府文化下通草画的衍生品设计与开发 |
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| Integration Design of Regional Culture and Tourist Souvenirs |
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ZENG Qing-liang
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Guangzhou Maritime Institute, Guangzhou 510725, China
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| Abstract: |
| The work aims to explore the brand-new analysis and integration application of regional culture in the design of tourist souvenirs. Starting from tourism, a cultural exchange activity, the outstanding characteristics and practical value of tourist souvenirs were explored, and the problems such as single type, insufficient development, a lack of innovation and insufficient brand awareness were summarized in combination with the current market situation of tourist souvenirs. Thus, the important role and value direction of regional cultural elements in the design of tourist souvenirs were derived. Then, the integration strategy of regional culture and tourist souvenirs was explored from the aspects like visual language, cultural experience, emotional communication, brand creation; and finally, the key points of integration and innovation were explored. On the basis of preserving the original regional characteristics, the design of tourist souvenirs can make souvenirs truly have commemorative value, further deepen tourists' understanding and love of a region or a nation's unique regional culture, and extend the experience and emotion of tourism activities. |
| Key words: regional culture tourist souvenirs value |
