| 摘要: |
| 目的 改善食品包装交互体验，解决食品包装缺乏人本意识，忽视消费者多重需求的问题。方法 通过分析食品包装设计现状，利用交互设计的可用性理念和用户体验理念，将以人为本的理念引入食品包装设计中。结论 在食品包装中引入交互设计理念，不仅保证了食品包装基本功能的实现，更能够促进消费者与包装的良好互动，满足消费者的精神需求，使其产生情感共鸣。坚持以消费者为核心，优化包装交互体验，注重用户多重需求，紧密结合新型技术，才能设计出真正赢得消费者支持与认可的食品包装。 |
| 关键词: 食品包装 设计 交互理念 以人为本 |
| DOI：10.19554/j.cnki.1001-3563.2019.16.009 |
| 分类号:TB482 |
| 基金项目:2017年国家教育部人文社科规划项目（17YJA760038）；2016年广东省哲学社会科学“十三五规划”共建项目（GD16XYS15） |
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| Food Packaging Design Based on Interaction Concepts |
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LUO Xiao-yan1, HAO Yi-chang2
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1. Guangdong Ocean University, Zhanjiang 524088, China;2. Shenzhen University, Shenzhen 518060, China
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| Abstract: |
| The work aims to improve the interaction experience of food packaging, and to solve the problem of food packaging's lack of humanism and ignorance of the multiple needs of consumers. By analyzing the present situation of food packaging design, the people-oriented core value was introduced into food packaging design by means of the usability concept and user experience concept of interaction design. The introduction of interaction design concepts into food packaging not only ensures the realization of the basic functions of food packaging, but also promotes the good interaction between consumers and packaging, and satisfies the spiritual needs of consumers, so as to make them have emotional resonance. Only by putting consumers first, optimizing the interaction experience of packaging, paying attention to the multiple needs of users and closely combining with new technology, can the food packaging that really wins the support and recognition of consumers be designed. |
| Key words: food packaging design interaction concepts people-oriented |
