| 摘要: |
| 目的 探索AR技术在包装中的应用优势和方向，归纳AR技术包装的一般设计流程及设计应用原则。方法 通过分析AR技术的实现原理、技术特点和现实基础，得出AR技术在包装上的应用优势及功能特性，并结合实际案例总结出AR技术在包装上的一般设计流程及设计应用原则，为AR技术在包装上的实际应用提供理论指引。结论 AR技术包装的功能特性和实际应用集中在包装及产品的多维展示和导购促销，以及于消费者的寓教于乐3个方面，设计流程一般要经过选择AR效果、AR效果的设计实现、提供额外的增值服务、服务的维护和更新4个步骤，在进行AR技术包装的设计应用时需要遵循选择性设计原则、动态互动性设计原则、趣味性设计原则以及便利性设计原则。 |
| 关键词: AR技术 包装 包装设计 |
| DOI：10.19554/j.cnki.1001-3563.2019.12.013 |
| 分类号:TB482 |
| 基金项目:国家社会科学基金艺术学青年项目（14CG127）；湖南省社会科学基金重点项目（17ZDB008）；湖南省教育厅重点项目（16A060） |
|
| Application of AR Technology in Packaging |
|
KE Sheng-hai, GUO Pan-wang
|
|
Hunan University of Technology, Zhuzhou 412008, China
|
| Abstract: |
| The paper aims to explore the application advantages and directions of AR technology in packaging and summarize the general design processes of AR technology packaging and the design principles that need attention in design. Through analyzing the realization principles, technical features and practical basis of AR technology, application advantages and functional characteristics of AR packaging were obtained. Then the design processes and principles of AR packaging were summarized based on the practical applications to provide theoretical guidance for practical application of AR technology on packaging. The functional characteristics and practical applications of AR technology packaging focus on three aspects, such as multi-dimensional display and shopping guide promotion of packaging and product, education and entertainment for consumers. The design processes include four steps: selection of AR effects, design implementation of AR effects, provision of additional value-added service, maintenance and update of services. It is required to obey the principles of selective design, dynamic interactive design, interesting design, and convenience design when designing AR packaging. |
| Key words: AR technology packaging packaging design |
