| 摘要: |
| 目的 探究服饰图案元素在包装设计中的应用策略。方法 以服装图案的发展为线索，引出少数民族的服饰图案的诸多和谐元素的纹理以及丰富多彩的样式和独特的工艺手法，探索这些经典的服饰图案色彩、造型和工艺在包装设计中的应用意义及应用方式，然后以苗族、维吾尔族、壮族等少数民族的服饰图案特点为基础，探讨不同的服饰图案在酒包装设计、浴巾包装设计和茶包装设计中的应用，挖掘民族服饰图案与包装设计理念的契合点。结论 在包装设计中恰当应用服饰图案，配合色彩、形式等特点以及先进的技术手段，进行更富内涵的外在形式改造，能够有效提升包装的审美价值，实现文化层面与外型的深刻表达，在实现包装设计创新的同时，促进地域文化创意经济的发展。 |
| 关键词: 服饰图案 包装设计 审美 |
| DOI：10.19554/j.cnki.1001-3563.2018.14.046 |
| 分类号:TB482 |
| 基金项目: |
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| Application of Costume Design Elements in Packaging Design |
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CAO Xin-yu
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Yangtze Normal University, Chongqing 408000, China
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| Abstract: |
| It aims to explore the application strategy of costume pattern elements in packaging design. With the development of clothing pattern as a clue, it leads to the texture of many harmonious elements of the costume patterns of ethnic minorities, rich and colorful styles and unique techniques, and explores the significance and application of these classic colors, shapes and crafts in the design of packaging, and then. Based on the characteristics of clothing patterns of ethnic minorities such as Miao, Uygur and Zhuang people, the application of different clothing patterns in wine packaging design, bath towel packaging design and tea packaging design are discussed, and the matching points of national costume patterns and packaging design concepts are excavated. The proper application of dress pattern in packaging design, with the features of color and form, and advanced technical means, can improve the aesthetic value of the packaging, realize the profound expression of the cultural level and form, and promote the development of regional cultural creativity economic while realizing the innovation of the packaging design. |
| Key words: costume pattern packaging design aesthetics |
